Chivas Regal approached us with the task of creating a custom Value Added Pack (VAP) for a retailer. The challenge was to design an environmentally friendly and sustainable solution, eliminating the use of plastic. Our innovative answer was the Golden Hour Starter Set, a food-grade reusable structure that functions as both an ice bucket and a snack tray. The VAP securely held the product and a cocktail shaker using recyclable paper inserts. A packaging sleeve provided instructions for use along with the Gold Rush cocktail recipe. Although the retailer partnership fell through, the brand team loved the VAP so much that it is now used as an always-on buy piece nationwide.