ART DIRECTOR
Crush and Manzanita Sol paired up to give shoppers all the sweet smiles they need to bring their Día de los Muertos celebration to life. We combined sugar skulls with ofrenda-inspired displays to draw attention amidst the rush of Halloween and encouraged shoppers to make the unique flavors of Crush and Manzanita Sol part of their traditional celebrations.
The program was sold into the Central and West zones with PepsiCo Bottlers (across 10 different states) with approximately 805 display executions.
