ART DIRECTOR
Estrella Jalisco wanted to celebrate Día de los Muertos while highlighting their brand’s cultural roots. Our solution was to create a branded Catrin and Catrina that would serve as the centerpiece of our design for this on- and off-premise campaign.
The campaign's striking visuals and cultural authenticity resonated so well with the client that every element presented in the first round was sold in and executed. The impact of our work extended beyond the initial launch, as the captivating artwork featuring our Catrin and Catrina was prominently displayed in OOH media and social in the following years, solidifying Estrella Jalisco's connection to the Día de los Muertos tradition.
