CD: Mark Gross | CW: Adam Lisabeth | AD: Gabriella Alanis

Agency: DDB Chicago

Client: Juicy Fruit

In the summer of 2015, Six Flags joined forces with Juicy Fruit, marking an exciting collaboration. My partner and I were entrusted with the mission of crafting a campaign to amplify this partnership, with a focus on the park’s OOH areas and social media content.

With the inherent sweetness of amusement parks and gum in mind, we embarked on a creative journey that combined these two elements. Our final concept centered on simple, copy-driven visuals that paid homage to the park’s thrilling experience and the product itself.

The OOH below were displayed in high-traffic zones within Six Flags Parks across the nation. Not bad for interns. 

Click here for an article about the creative.