Presidente: NYC Dominican Day Parade Float

Float Designer: Gabriella Alanis

Agency: We Are Alexander

Brand: Presidente

The Dominican Day parade is an annual celebration of culture, folklore and popular traditions that takes place in New York City. Presidente, a Dominican beer wanted to have a presence at the event with its own float.

The opportunity arose to create a float concept, the only downer, it had to be delivered to the client in less than 3 days. Three concepts were ultimately presented and the chosen one prominently showcases a larger-than-life bottle at the front, adorned with an abundance of fringe and garland, accompanied by a DJ set unleashing infectious Dominican beats. ¡Salud!