Pernod Ricard wanted to take holiday soirées to the next level by showcasing its portfolio of top-shelf spirits. Our answer was an elevated take on a beloved tradition: an elegant white elephant gift exchange. We partnered with Reserve Bar to offer the perfect solution for mass-appeal gifts with a playful twist. I created a preliminary design for the season’s most steal-worthy gift: a bespoke Cocktail Trunk crafted by renowned South African artist Johnathan Shultz, complemented by in-store elements and custom retail display solutions.