Raising Cane’s "Peel the Love" promotion is Cane’s spin on the classic McDonald’s Monopoly game. Participants peel their cup for a chance to win instant prizes or cash prizes up to $100,000.

Faced with the challenge of showcasing prizes that were not yet finalized by our production deadline, we devised a creative solution: designing a series of versatile icons we could integrate into the creative. These icons were deliberately ambiguous to prevent specific brand commitments, yet they were instantly recognizable, capturing the essence of potential prizes effectively.

"Peel the Love" was launched nationwide across hundreds of Raising Cane’s locations and remains an ongoing promo.