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Gabriella Alanis

ART DIRECTOR

  • Work
  • 3D
  • About

 

TargetSummerHydration.png

We undertook the exciting task of crafting a unified set of key visuals for a digital summer hydration campaign featuring a diverse portfolio of water brands for Target. These visuals served as the foundation for generating digital assets for Target's in-house team.

Our creative journey began with the presentation of three distinct visual concepts. The selected theme is a whimsical 3D world that transports consumers into thoughtfully tailored locations that resonate with each brand's unique summer beverage experience:

  • Evian transports you to the world of hiking.

  • Bai invites you to a delightful picnic.

  • Core immerses you in the sunny beachside vibes.

  • Polar sets the stage for a memorable Backyard BBQ.

Each scene can stand on its own or be combined with each other for a versatile world of hydration.

KDP_3775073_SM_Cold_TRGT_Summer Hydration_PD_T1_2021_FY21_KV 2.PNG
Evian_Hiking_Scene_Vignette.png
Bai_Park_Scene_Vignette.png
Core_Beach_Scene_Vignette.png
Polar_BBQPoolPartyPoolParty_Vignette.png
KDP_3775073_SM_Cold_TRGT_Summer Hydration_PD_T1_2021_FY21_KV 2.PNG Evian_Hiking_Scene_Vignette.png Bai_Park_Scene_Vignette.png Core_Beach_Scene_Vignette.png Polar_BBQPoolPartyPoolParty_Vignette.png
View fullsize Evian_Hiking_Scene-View 3.png
View fullsize Core_Beach_Scenealtiview-Current View.png
View fullsize Polar_Backyard_Scene2altview-Current View.png

Each scene was modeled and constructed in VR using Gravity Sketch and rendered out using Adobe Dimension.

View fullsize Onecolor 2.png
 

© 2024 Gabriella Alanis