We undertook the exciting task of crafting a unified set of key visuals for a digital summer hydration campaign featuring a diverse portfolio of water brands for Target. These visuals served as the foundation for generating digital assets for Target's in-house team.
Our creative journey began with the presentation of three distinct visual concepts. The selected theme is a whimsical 3D world that transports consumers into thoughtfully tailored locations that resonate with each brand's unique summer beverage experience:
Evian transports you to the world of hiking.
Bai invites you to a delightful picnic.
Core immerses you in the sunny beachside vibes.
Polar sets the stage for a memorable Backyard BBQ.
Each scene can stand on its own or be combined with each other for a versatile world of hydration.
Each scene was modeled and constructed in VR using Gravity Sketch and rendered out using Adobe Dimension.